Challenges & Opportunities
As digital retail has become more complex, a new concept called “Unified Commerce” has emerged. It focuses on using technology that optimally serves customers – where, when, and how they desire.
Modern retailers must know about this technology to identify their most important customer journeys and use it to optimize them to grow and prosper.
This report examines what distinguishes market leaders from losers in terms of digital retailing and how to optimize systems for digital journeys.